Automotive CRM
AutoTech360 CRM is built for new-car dealerships, not adapted from a generic sales tool. It follows an enquiry the way a showroom does: from the first call or ad, through the test drive, the on-road quote and the booking, to the car allotted, invoiced and handed over, and then keeps the customer coming back.
Case study45% higher operational efficiency for a dealership groupFeatures
Every lead source, every WhatsApp conversation and every rupee, dirham or dollar on a quote lands on the same customer record. On-road prices come from your price books, never typed by hand, and the whole app works in English, Hindi, Kannada and right-to-left Arabic.
Leads & enquiries
Every enquiry arrives on one board, lands on the right consultant and is chased by a clock, so nobody waits for an answer.
See it in a demoWebsite and hosted lead forms, Meta Lead Ads, Google Ads lead forms, portals, IVR and missed calls, de-duplicated by phone, scored and assigned round-robin.
A board from enquiry to delivery, stage gates that refuse a booking without token money and verified KYC, and response-time alerts escalated to the manager.
Phone-first customer records with KYC, WhatsApp opt-in and the models they are weighing, plus fleet, financier and insurer accounts and a duplicate finder with undo.
Showroom
Demo cars, trade-ins and on-road prices worked out from your price books, so every quote is right the first time.
See it in a demoPrice books per region and branch with road tax slabs, TCS, registration and VAT, and an EMI beside every quote. The deal value is calculated, never typed.
Demo cars that cannot be double-booked, a public booking page per showroom, licence and consent signed on screen, and an 18-point trade-in inspection.
Versioned quotations as branded PDFs, signed on a built-in page or through Dropbox Sign, with approvals tracked against each enquiry.
Booking to delivery
Stock, money and paperwork tied to the enquiry, so a car is never promised twice and never leaves before it is paid for.
See it in a demoEvery car by VIN from OEM allocation to delivered. Allotment cannot promise one car twice, and ageing stock becomes a call list of matching enquiries.
Numbered receipts with refunds and cheque clearing, discounts above the branch limit sent for approval, and tax invoices that freeze the price breakup.
A handover checklist signed by the customer, then service, insurance and warranty reminders and a delivery NPS survey that flags unhappy buyers.
Engage & grow
WhatsApp, email and campaigns in one place, with reports that show which models, consultants and sources are working.
See it in a demoA shared inbox with delivery ticks, canned replies and AI reply drafts in the customer's language, sending only to customers who opted in.
Saved segments, email and WhatsApp campaigns, multi-step sequences, a visual workflow builder and lead scoring rules.
Funnel conversion, order bank, stock ageing, model and colour mix, lost-deal analysis and consultant scorecards, with targets, incentives and AI summaries.
See it
Real screens from the product, shown with demo data. Pick a screen to look closer, or open it full size.
Why it matters
AutoTech360 CRM is built around results your team will notice, not just features on a list.
Response-time windows per enquiry type escalate to the consultant and their manager, so no lead sits unanswered.
Allotment ties one physical car to one enquiry, and ageing stock is matched to open enquiries before it costs you more.
On-road prices come from your price books with the EMI alongside, and every breakup can be reproduced later.
Anything above the branch limit goes to a manager automatically, and booking waits until it is signed off.
Ads, forms, calls, WhatsApp and email all land on the same customer, so the whole team sees the whole story.
Service, insurance and warranty reminders, birthdays and a delivery survey keep the relationship going after the sale.
Results
From our published case study: results within six months.
Dealership group
45%
higher operational efficiency
The challenge
Manual stock tracking, slow follow-ups and no central reporting across branches.
What we delivered
One platform for sales, CRM, inventory and the service workshop, with AI-powered analytics.
How we work
A clear five-step process, so you always know what happens next and what you will get.
Every project starts with a free, no-obligation consultation.
We load your branches, vehicle catalogue, price books, pipelines, teams and approval limits, so the CRM matches how you sell.
Website forms, Meta and Google lead ads, portals, missed calls and WhatsApp are connected, so every new enquiry arrives on its own.
Customers, enquiries and stock are imported from your current system or spreadsheets, matched by phone and checked for duplicates.
Consultants, managers and marketing each learn their own screens, from the morning board to the monthly report.
We stay on hand after launch and review the funnel, response times and scorecards with you to tune the set-up.
Security & control
Who can see which customers, who can approve a discount and what happens to personal data: the controls are part of the CRM, not an afterthought.
Ask about security in your demoEmail verification, authenticator-app two-factor with recovery codes, session management and password expiry.
Roles and permissions, and a consultant with a home branch sees only that branch's enquiries, customers, stock and test drives.
Discounts above the branch limit go to a manager automatically, and nobody approves their own request.
Changes are kept with a before-and-after view, filterable by person and exportable to CSV.
Consent per customer and channel with its source, data export and anonymisation on request, and a retention sweep for dormant records.
Self-hosted with Docker on infrastructure you control, with throttled public forms and signed webhooks.
FAQ
Straight answers to what buyers ask us most. Can't find what you need?
Ask us directlyAn automotive CRM manages a dealership's customers and sales: capturing leads, tracking each enquiry through test drive, quote and booking, following up on time, and keeping in touch after delivery. Unlike a generic CRM it understands cars, stock, on-road prices and the showroom's way of selling.
The CRM is focused on showroom sales and customer relationships, from the first enquiry to delivery and after-sales follow-up. The DMS runs a whole dealer group, adding service, parts, body shop, warranty and a full general ledger. Many dealerships start with the CRM.
See the AutoTech360 DMSYes. It takes leads from Meta Lead Ads and Google Ads lead forms, from hosted or embedded forms on your website, from portals through their own endpoints, and from IVR and missed calls. Each lead is matched to an existing customer by phone, scored and assigned.
Yes. Two-way WhatsApp runs through the Meta Cloud API, with a shared inbox, delivery and read ticks, canned replies and AI reply drafts. WhatsApp can also be used in campaigns, sequences and automations, and messages only go to customers who opted in.
Yes. Price books are set per region and branch, with road tax slabs, TCS, registration fees and VAT as data rather than code. India, GCC and US packs are included, and a new market is added as a new price pack.
The whole app works in English, Hindi, Kannada and Arabic, with a right-to-left layout for Arabic.
Yes. The CRM can push booking and delivery milestones to your OEM's DMS through a signed webhook, and it offers an API for your other systems.
The CRM is an installable web app: consultants add it to their phone's home screen and get click-to-call, WhatsApp links and a test-drive day view built for the showroom floor.
It depends on the number of showrooms and users, the lead sources and integrations you need, and how much data we bring across. After a free demo and a scoping call you get a fixed quote, with no hidden extras.
See how our pricing worksFree PDF brochure
Features, outcomes, delivery process and FAQs in one PDF you can share with your team or management.
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Free demo
Book a free demo and we will take an enquiry from a lead ad through test drive, on-road quote and booking to delivery, using your own models and prices.
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